CLIENT SPOTLIGHT
BESPOKE CYCLING STUDIO
BESPOKE Cycling Studio is a premiere indoor cycling studio located in Downtown Los Angeles. I am responsible for the look and feel of all BESPOKE print and digital media material. I work with the owner to executive campaigns, creating branded media that is distributed across Los Angeles.
To leverage my skills with BESPOKE, I play a large role in the strategic planning of major campaigns prior to design. In addition to my role as graphic designer, I serve other roles as needed including photographer and content producer.
Prior to completing a final product, I seek input on the art to make sure it appeals to the target consumer and aligns with the business' mission. I also work collaboratively with the FIGat7TH media team to display printed material across the plaza.
SOCIAL MEDIA
I've managed several top performing social media accounts. I find it fun discovering what type of images and captions perform well for every channel and how analytics informs future posts.
At the UCLA Volunteer Center, I increased the Instagram following from 700 to 6,500 in two years, an increase of an increase of 828%. This growth was a result of purely organic marketing techniques, including leveraging the UCLA brand, engaging with users and the university's online comunity, and polishing the published photos.
ADVERTISING MATERIAL
BESPOKE Cycling Studio
Digital banners, print marketing, brandingI've developed material to increase client acquisition. My work for the studio includes: digital banners, print marketing (business cards, flyers, posters), and newsletters.
Aloha Brothers Surf Lessons
Digital bannersAloha Brothers Surf Lessons needed digital banners to clearly indicate their price list.
UCLA Volunteer Center
Digital banners, social media strategy, brandingDigital banners were used to recruit volunteers and promote its resources to the Greater Los Angeles community.
